EA CFO Eric Brown discusses digital strategy

From the article, “EA said that it plans to leverage some of its most recognizable franchises into the social network space via the social networking expertise of PlayFish, a company that hosts 60 million monthly active users, Brown said.”

Article by Gamasutra

Also, Accel Partner Kevin Commoli discusses how the PlayFish deal went down. Article by the Wall Street Journal (blog) and VentureWire

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